The process can be complicated, but in a nutshell, I will find positive mentions of your company and combine that with creating new positive mentions of your company to flood the Google search results. After I create the content, I begin the process of promoting the content through link building and social media.
Protecting a brand image is the most important thing a company can do. The next is hiring my online reputation management services to clean up the Google results for you.
You probably have worked hard for years, if not decades, building your brand. Don’t let negative mentions or negative reviews about your company hurt your bottom line. Potential customers searching for your company will see these negatives and often will choose to buy their products or services from another company.
I have established relationships that will help create positive content around your brand. I can run campaigns that focus on the top ten results in Google. By using my twelve years’ experience with SEO techniques I can shape the results of the first few pages.
My most common reputation service covers the first 10 results (page one) in Google. My online reputation management services can help your company bury the negatives. I help small businesses with long-term reputation repair.
The process of online reputation management and cleaning up the search engine results is very similar to SEO. It is a form of digital marketing that heavily involves SEO. I promote web pages for your search terms that have a neutral or positive tone about you or your company. I do this by creating new content around your search keywords and perfuming link building to give the pages more popularity.
I am quick and efficient at getting the results you need. Not all reputation management jobs are the same. While one company may have two negative mentions to push down another may have six or seven. Because your reputation is so critical we use a wide variety of SEO techniques to bubble up the positive reviews. This might include press releases, blog posts, media interviews, social media profiles, and online reviews.
The process itself will vary depending on the complexity of the situation. There are a lot of factors that will determine how fast we can remove the negative pages from the first page of Google. Some of these things will be the domain authority the negative information is on and how many pages we need to push down.
I believe in a proactive approach to your reputation issues. I will monitor your brand if there are any new negative information online. I will provide you with reports and action plans on how we can squash the negative content together.
Online reputation monitoring is extremely helpful if new information pops up about your brand. It’s important to get out ahead of the information before it picks up steam. My monitoring of the search results happens constantly so I will often pick up on it before it’s seen by others.
I will also monitor the top review websites as well. This is helpful so you can reach out to that customer and fix the situation. I work with brands on strategies to change those bad reviews into positive ones. In some cases, the person leaving the review has either changed their review or deleted it altogether.
One of the most important aspects of our ORM services is online reviews. If I find there are fraudulent or fake reviews we will work with the review company to remove those specific reviews. I will also put systems in place to encourage new reviews. Every company gets a few bad reviews here and there. But if you get more positive reviews it helps soften the blow and push your star rating higher.
Review sites like Yelp, Google My Business, TripAdvisor, Better Business Bureau, and Angie’s List can be a good source of positive information about your brand. It’s not about hiding the bad reviews but rather curating enough good reviews that your customers won’t care about a few bad ones.