Blog

Online Reputation Management for Hotels

31 Dec 2012 By Anna McHenry
Guest satisfaction has been always the main concern in the hospitality industry, which often was translated into good reviews in renowned publications such as Fodor’s or Forbes Travel Guide, which was the first to launch the stars rating system in 1958 to classify the quality of hotels. Over time, the star rating system comprised not […]
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7 Tips to Increase Your Conversion Rate Right Now

18 Dec 2012 By Anna McHenry
Although conversion rates determine the financial success of almost any commercial website, many webmasters are absolutely clueless about how to increase their conversion rate, and many others even ignore what is all this about, particularly for owners of small websites that, without begin a formal business, want to make some money from their online content. […]
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7 Social Media Metrics You Should Be Tracking

10 Dec 2012 By Anna McHenry
Social media websites like Facebook, Twitter, and LinkedIn provide an opportunity to build your brand and expand your business. Once you’re on them, measuring your success is essential to optimizing your online marketing campaign. Today, most small businesses drop the ball and forget to stay on point with their social media metrics. What they don’t […]
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7 Critical Tips for Time Management

4 Dec 2012 By Anna McHenry
Many people, all across the world, often struggle with time management. Managing one’s time is a learned skill, and is not something that always comes naturally. This can be even more critical if you are a freelancer or a telecommuting employee. A lot of the time you have to put in the necessary amount of […]
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6 Reasons Why Your Search Engine Optimization Efforts Aren’t Working

30 Nov 2012 By Anna McHenry
Do you keep beating your head against the proverbial SEO wall, becoming increasingly discouraged as time goes on? There is a number of common mistakes that search engine optimization specialists often make, without thinking, that can greatly detriment their search engine optimization efforts. A few of the reasons why your search engine optimization efforts are […]
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7 Reasons Why Your Social Media Marketing Efforts Aren’t Working

24 Nov 2012 By Anna McHenry
Many marketers know that social media is a way to receive the results that you desire. However, more often than not internet markets become frustrated with social media because their marketing efforts are simply just not working. If you are someone who falls into this category you will definitely want to read our list of […]
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The Fun Side of Pubcon

30 Oct 2012 By Anna McHenry
This is a post about Pubcon but not from a session standpoint. I know there are plenty of those out there already. In fact here are a few of the session recaps and slides that some of you might enjoy. Outspoken Media: Day One, Day Two AM, Day Two PM, Day Three AM and Day […]
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How to Perform Online Reputation Management for Doctors

16 Oct 2012 By Anna McHenry
The reputation of a doctor is his or her most important asset. If your reputation becomes compromised, restoring that reputation becomes vital for being successful as a healthcare business. Doctors and physicians often acquire new patients through word of mouth referrals. Without quality reputation management, your referrals could begin to dwindle away and new patients […]
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