How to Use Twitter to Help with Content Marketing

by Anna McHenry September 11, 2012

Content marketing is everywhere. This is a great technique or rather a marketing technique in simple words, for the purpose of creating content to attract the target audience with a simple motive of achieving profit by converting them into customers. Here you need to convey the right information to your customers to market your product. You are not directly involving in selling your service but rather making your customer aware of some valuable information.

What is the need for content marketing? In today’s times, most of the customers are fed up of companies advertising their products. As such most of the people are switching to means which do not encourage television marketing. Most of the customers won’t even peep into the advertisements in the magazines. As such the need of the hour, for the smart and strategic businessmen is to market their products in such a way that their techniques do not fall in line with the traditional marketing techniques.

The best way for content marketing is the use of social networking websites. I would recommend Twitter if you wish to gravitate lots of customers. This can be a key driver in promoting your business. Let’s check out how Twitter can help in content marketing:



Tweet, tweet and tweet!


What sets Twitter apart is the fact that your content can go absolutely viral in just a matter of hours. If you have good content and you are making the best of this platform, then this is a great way to achieve greater heights in your business. The more you tweet, the more are the chances to grow your client base. According to the State of the Twittersphere report, around 5 to 10 thousand people join Twitter every day and the total number of users of Twitter is estimated to be around 300 million. You see, how this can serve as a great opportunity to reach out to the global audience!



Twitter Community as Your Weapon


As you might have seen that social media outweigh the disadvantages in terms of the benefit it offers, so why not allow your employees to form a community and promote your content therein. Because your employees are connected to different people, this would increase the number of ways to reach out to lots of people across the globe.



Interacting with Customers


Not only it is important to give an online presence to your business via content marketing, but make sure that you interact with customers to respond to their queries and suggestions. Twitter would be a great platform to do it and listening to their complaints on this platform is not a bad idea either. This would help you improve and thus win the hearts of your customers.



Encouraging People


Simply putting your content on Twitter won’t do you any good. Encourage more people to tweet the content so that the word reaches lots of other users. The more you welcome people, the more they would love to be associated with you.



Twitter as Your Blogging Platform


Tweets are a form of instant messaging service but on the other hand, you can also use Twitter as your microblogging platform. You must also actively participate as a guest blogger.





It is always better to tweet your content at those times when twitter experiences huge traffic. There are lots of apps available in the market which allow you to schedule tweets so that your content is promoted at the times which experience peak usage.



Make Your Presence Felt


Though we mentioned schedule, however, it would do you no good if you are not able to reach all your audience. Let’s take an example, say twitter experiences huge traffic between 2 pm and 3 pm. But there is a specific set of users who do not use twitter at these times. In order to reach out to these people, you would also have to schedule your tweets throughout the day. But do not overshare as this won’t please your audience.



Quality Vs Quantity


Last but not least, keep a note of quality. Tweeting content is good but ‘quality content’ is the best. Do not forget it!

Anna McHenry
Anna McHenry is the Director of Client Services here at McKremie. She tweets from @McKremie so stop by and say "hi" on Twitter.

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