10 Powerful Tips for Copywriting for Google

by Emma Robertson May 29, 2019

Growing your online presence can profoundly influence your business. It will help you to improve brand awareness, skyrocket website traffic, and ultimately, increase sales rates. The secret to building strong online presence lies in this phenomenon we call SEO copywriting.

SEO copywriting has come into the spotlight because business owners and marketers finally recognized its importance. Both SEO and copywriting are essential on their own, but once you combine them into one strategy, you’ll have a winning combination.

For some effective ways of empowering your SEO copywriting, check out the following tips.


1. Write optimized title tag

Title tags in search results are something like headlines in newspaper articles. If they manage to trigger your interest, you’ll want to know more about it.

An effective title tag should have the following:

  • The target keyword
  • Enticing effect on the user
  • Ability to evoke curiosity
  • Power words

Important keywords should go first because according to Moz’s testing and experience, keywords closer to the beginning of the title tag have more impact on search rankings.

Using emotional triggers, power words, and sensationalism in the title tag are the key to making an impact on the users.

When it comes to the length, try to keep it under 60 characters. It should be enough to convey the message without overdoing it.


2. Search for keywords on forums

There is no need to talk about how relevant keywords are, so let’s focus on what matters – how to choose the right ones.

You want to add keywords that your users will instinctively type in the search engine, right? The best way to get into the mind of the users is to find out which words related to your business do they use.

Get this information by going through forums and reading through posts by your target audience. Just go to any search engine and type forum + your primary keywords, for example, forum + buying lawn mowers.

Their posts will tell you the secret of which words are most frequently used when that specific topic comes up.


3. Start with a question

Do you want to know how this can be helpful?

Of course, you do. The human brain is programmed to evoke interest if it sees or hears a question. We are curious beings, and a question motivates us to search for the answer.

This is a very specific tip which you shouldn’t apply each time you post something, but it is a handy trick.

Starting with a question will instantly evoke the users’ attention. It imprints in their subconscious mind so they’ll continue to read through the article or browse through your website.

The more clicks you attract with question-based content, the higher you will rank.


4. Write a meta-description

It would be best if you didn’t let Google pull out the meta-description for your article when you have the opportunity to make a pick carefully.

Considering that meta-descriptions are under every search result, it is the second thing that users will read after the title tag.

There is more to meta-description than giving the users a preview of what is to come.

Not only do they impact the SERP engagement, but they also affect other marketing channels. When users share your content on social media or other websites, meta-description will often appear along with the title.

Tools like Yoast can help you to add the meta-description you want and win over the users.


5. Use only relevant content

One of the fundamental components of SEO copywriting strategy is relevant content. This plays a huge role for both the users and the search engines.

What falls under the notion of relevant content is providing valuable and credible information to the users.

Don’t just throw words on the page for the sake of publishing a post. Do thorough research every time you want to create new content. Also, make sure that the information will be helpful to the users.

Pay attention to how the content is written as well. Even if you don’t have fantastic writing skills, you can always team up with different writing tools such as WoWGrade.net.


6. Pay attention to the content structure

Besides focusing on what you are writing, you should also focus on how you are presenting the copy.

Search engines react best to scannable content that is formatted into clear sections.

If your readers come across what seems to be an endless chain of words, they will probably click that X button as soon as they can. Search engines are aware of that, so they value well-structured content.

What this means is that you should use the following:

  • Headings
  • Subheading
  • Short paragraphs
  • Bullets and numbering
  • Short sentences

Your goal is that users don’t find your content tiring after the first skim. Thoughtfully structured content will help you to present the post in the right way.


7. Improve your site’s speed

If you aren’t aware of the importance of the site’s loading speed, let’s clear that up.

According to a study by Akamai, 40% of people will abandon a web page if it takes more than 3 seconds to load fully. Moreover, 47% of end users expect a web page to load in two seconds or less.

You may wonder how this is related to SEO but think about it. Even if users find your website interesting, if the page won’t load, your bounce rate will raise. This will alarm the search engines.

Long loading time counts as bad user experience, and you need to improve that.

The solution is to measure your sites loading time and then if needed, speed up your website.


8. Add LSI keywords

In case you aren’t familiar with this term, LSI keywords stand for Latent Semantic Indexing keywords. They present keywords that are related to your main keyword or its synonyms.

The reason why LSI keywords are essential is that you don’t want to over-use the main keyword. Consequently, it would be best if you had a substitution.

For example, if your main keyword is marketing agency, your LSI keywords can be a marketing strategy agency, marketing service, or marketing management.

LSI keywords will also help Google to get the idea of what your content or website is about.


9. Be careful about keyword frequency

Considering that keywords play such an important role, it is important to be cautious about how often do you use them.

All this talk about keywords can create a misconception that you should add as many keywords as you can. That is not the case.

Keyword stuffing is frowned upon by search engines, so avoid their excessive use. Not to mention that it will be hard for readers to grasp the content if it’s filled with one main keyword.

To prevent that, use helpful tools that can calculate your keyword density.


10. Include authoritative links

Adding links to trustworthy websites is a vital part of creating optimized content.

There are numerous benefits of this strategic move.

For starters, you will provide readers with quality information by adding statistics, data, charts, etc. Whether it is an internal link or a link to another website, as long as it is credible and relevant, it will contribute to the copy.

Also, you will build relationships within your industry and even get other people to link your copy.

Lastly, it will help with your ranking since by signaling search engines that you provide valuable information and that others find your content relevant.



Over to you

If your mission is to let people and search engines know that you exist and that you are important, SEO copywriting is your path to achieve it. Now that you are armed with these powerful tips, the only thing standing in the way of your increasing online presence is you.

Therefore, don’t wait a minute more and get down to applying these tips. You’ll see how you can deal with SEO copywriting like a real pro.

Emma Robertson
Emma Robertson is a writer who specializes in SEO copywriting. She works as an editor at Studicus.com, an online writing and editing service. Due to her years of experience in the writing niche, she uses her expertise to perfect SEO content. In addition to content creation, Emma is a regular contributor at Study Ton blog.