How Much Does Reputation Management Cost?

by Stuart McHenry September 17, 2012

We handle all sorts of marketing issues here at McKremie including one of our main areas of expertise online reputation management. One of the top questions we frequently get is:



How Much Does Reputation Management Cost?


There are no “one-size fits all” when it comes to reputation management. If you come across a company offering a cookie cutter plan you should stay clear. Online reputation management requires using the same techniques used in search engine optimization for a website but applied to several websites. This is often why it can be an expensive process but as you see from above it can really increase your sales when done correctly.


Price depends on factors like:


-The scope of the reputation issue


-Number of negative mentions


-How many pages you want to push the negative mentions down to


-Number of search terms he negative mentions show up in


Prices for this service are usually from $1,000 to $5,000 per month but can go as high as $10,000 depending on the severity. It’s also important to monitor the search engines for new reviews or mentions of your brand.

Just about every company gets a negative review every once in a while. Some companies can have a bad week and get several bad reviews posted about their company. These online reviews can hurt your bottom line as it sends potential customers looking for companies with better reviews.

The question should really be; can you really afford not to fix your online reputation problem? Below are some examples of how it can be affecting your businesses bottom line.



Hotel Reputation Management


Take a hotel business for example. Losing three bookings per week that can cost you over $20,000 a year in lost business for the average hotel. It’s likely that if you do run a hotel and have numerous bad reviews you are probably losing at least double this in potential business.



Restaurant Reputation Management


Now let’s take a restaurant. If you are missing out on only one potential customer per day that can easily be a loss of $12,500 per year. The fact is nowadays with online reviews being so important you are likely losing two to three times this amount.

Stuart McHenry
Stuart McHenry is a US-based SEO Consultant focusing on link building, content marketing, local SEO, and reputation management. Follow Stuart on Twitter @smindsrt

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