Why is SEO Important for Business?

by Stuart McHenry May 31, 2018

Reduce Marketing Costs

Plain and simple SEO reduces the cost per lead and cost per acquisition. SEO like any form of marketing, if done right, can have a huge impact on your bottom line. In today’s day and age, most businesses are struggling just to get by. No matter what time of business you run being visible in the search engines can make a difference in the financial success of your company. SEO is one of the best ways to reduce your overall marketing costs. Effective content marketing can lead to an increase of qualified inbound leads for your business.

Professional Services

If you happen to run a local professional service like a plumbing contractor, law firm or insurance agency its mission critical to have search engine exposure. Nobody looks up stuff in the phone books anymore. If they need to find an attorney they simply go and Google it. This is where most businesses are losing out. Most local professional services have little to no search engine exposure.
How many potential clients per day do you think you are losing due to not showing up on the first page in Google? For most small to medium businesses, this can be a game changer. Increased search engine exposure can lead directly to your bottom line.

Retail Stores

Most retail companies have a website but that’s generally where it stops. They may put their website on their business cards and on their front doors but that’s usually about it. The way online shopping is increasing more and more each year, if your products aren’t visible to searchers, you are leaving money on the table.

The Sheer Numbers

Depending on your location you may get some decent traffic coming through your store or stopping by your office. That kind of traffic is nothing compared to the keyword volume most searches get. Let’s put it this way if you run a ladies boutique store and sell handbags. How many more handbags do you think you would sell if you came up on the first page for black handbags or handbags online? You could easily triple or quadruple your sell-through rate.

We help both small and medium businesses increase their search engine traffic every day. (via SEO) If your business is struggling and you need more exposure reach out to us and we’ll tell you how we can help.

Stuart McHenry
Stuart McHenry is a US-based SEO Consultant focusing on link building, content marketing, local SEO, and reputation management. Follow Stuart on Twitter @smindsrt

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